ASDA Kwik Cricket
ASDA Kwik Cricket is a simple game for all boys and girls from five years of age upwards.
It is currently played in 8,000 primary schools and over 4,500 of the 6,000 ECB affiliated clubs. It’s designed to provide children with an introduction to cricket and can be played either indoors or outdoors.
ASDA Kwik Cricket 2008 saw a surge in participation amongst primary school pupils, with 23 per cent more teams taking part than last year and a phenonemonal rise in girls taking part, up 97 per cent on 2007 with over 25,000 girls aged 7 to 11 registered to take part.
It forms an integral part of the ECB’s strategic goal of increasing the levels of participation amongst children. It is the result of many years of detailed product development and research by ECB in consultation with cricket coaches, Cricket Development Managers, education authorities, teachers and children.
This ASDA Kwik Cricket section shows you how the game is played with examples of different formats, and gives details of the Awards Scheme to test the children's skills as they develop.
There is also information on the kit available to purchase, and how to place your order.
If you would like to find out more about ASDA Kwik Cricket - call the Kwik Cricket Action Line on 0800 214 314 and ask for an Information Pack; or download one off this site.
Or you can email schools@ecb.co.uk - please supply your name and full postal address.
ASDA and ECB
ASDA will continue its title sponsorship of Kwik Cricket until September 2009.
ASDA, who initially became an official sponsor in March 2006, will work in partnership with the ECB to develop and implement two major campaigns designed to use ASDA Kwik Cricket as a vehicle to educate children about the benefits of healthy living and also raise the profile of the sport within communities.
A core element of these campaigns will involve the ECB, in conjunction with the 18 first-class counties, and ASDA establishing a series of recreational junior cricket festivals across the country. This will also include new girls' tournaments aimed at increasing levels of participation.
These festivals will be attended by high-profile professional cricketers who, in addition to passing on coaching tips, will also talk to kids about the benefits of healthy eating.
